Our Story

About Identity Urns

A family story that became a way to help others hold on.

Where It Began

For ten years, my dad's ashes sat in a velvet bag in my wardrobe. I couldn't find the right time, or the right place, to let him go.

The traditional urns didn't feel personal enough for a life fully lived.

A tribute that actually looks like them

When my dad passed away, we shared his ashes three ways across the world — a third stayed home in the North East of England, a third went to the Scottish Highlands, and a third came with me to Australia. Ten years later, that third was still in a velvet bag in my wardrobe.

My husband is a surfboard maker — hollow core wooden boards, built by hand. When our beloved dog Buster died, my husband placed his ashes inside a board he would later surf, so Buster could still ride the waves with him. It got me thinking about my dad. He was a fanatical lawn bowler, so my husband set about creating an urn to represent him: a set of three bowls, one for each of us, holding his ashes and a special poem.

Now, when I see that bowls ball, I smile and remember my dad warmly — no longer hidden away, but subtly on display in a way that would make him smile too. The more people I spoke to, the more I realised I wasn't alone in holding on without a fitting place to let go. So we created Identity Urns — committed to helping you find the perfect resting place for your loved one, too.

Greg & Alison Facer

Greg and Alison live in the Noosa Hinterland on Queensland's Sunshine Coast, and have owned and operated their own businesses for over 25 years. Identity Urns was born from their collaboration — Greg's creative, manufacturing and prototyping skills, paired with Alison's love of person-centred relationships, marketing and business acumen.

After three decades of marriage and working side by side, they still enjoy building this business together — and everything the Sunshine Coast has to offer.

Real Reviews

Hundreds of families, in their own words

5.0 average · 154 reviews

"Every time we see it, we smile knowing he's resting in something that represents who he was."

— Patricia, St George Dragons family

"Alison went above and beyond in every aspect... it is exactly what my husband would have wanted."

— Bronwyn, Richmond Tigers family

"I live in the UK — the packaging was excellent, and it arrived so fast!"

— Deborah, Arsenal FC family (UK)

Every urn we make carries a little of our own story too.

Let's help you find the right resting place for someone you love.

Or call Alison directly — 0416 233 596